Privacy Policy

Stretton Bikes is an independent bicycle retailer based at Unit 1, 29 Wood Street, Ashby-de-la-Zouch, Leicestershire LE65 1EL. For privacy enquiries, contact us at strettonbikes@gmail.com or call 07548 871476.

• Contact details and enquiry information when you contact us or submit a form.
• Order, checkout and payment-related information when you buy from us.
• Website usage data when you consent to analytics cookies.
• Technical information such as browser type, device and approximate location derived from IP address.

• To process orders, enquiries, workshop bookings and customer support.
• To operate checkout and payment processing through Square.
• To understand website performance through Google Analytics 4 when you consent.
• To improve products, services and website content.
• To comply with legal, tax and accounting obligations.

We use Google Analytics 4 to understand how visitors use our website. Analytics cookies are optional and only load if you consent. Google Consent Mode v2 is used so Google tags respect your choices for analytics_storage, ad_storage, ad_user_data and ad_personalization.

We do not currently use Meta Pixel, Microsoft Clarity or Google Ads remarketing tags on the website. If advertising technologies are added in future, they will only load after marketing consent is granted.

Google Merchant Centre product feeds are generated server-side for shopping listings. This does not place advertising cookies in your browser when you browse our website.

Online card payments are processed by Square. When you checkout, Square may set cookies or process payment data necessary to complete your transaction. Square acts as a payment processor under its own privacy terms.

The website is hosted on Vercel. Server logs and infrastructure data may be processed to deliver the site securely and reliably. We do not currently use Vercel Analytics in the browser.

We use necessary cookies and storage for basket, security and core functionality without consent. Optional cookies require your permission under UK PECR. See our Cookie Policy for details and use the Cookie settings link in the footer to change your choices.

We keep personal data only for as long as needed for the purposes described above, including order records, customer support history and legal obligations. Cookie consent choices are stored for six months unless you change them sooner.

Under UK data protection law you may have the right to access, rectify, erase, restrict or object to processing of your personal data, and to data portability where applicable. You also have the right to withdraw consent for optional cookies at any time and to lodge a complaint with the Information Commissioner's Office (ICO).

For privacy questions or to exercise your rights, contact Stretton Bikes using the details above.